Digital Media and Audience Acquisition: Using The DALCS Framework
Professor Jamarlin Martin ("The New King of Digital Media" - Ozy) has taken his experience and broken it down into 18 lectures to help you acquire the foundation for becoming a digital media and audience-acquisition expert. Whether your monetization strategy is e-commerce, subscriptions, digital advertising or a combination of those, all three will be covered in this course.
The course covers digital-media and audience acquisition for professionals and entrepreneurs looking to grow audience, customers and profits. You will learn from a digital media veteran who is active in growing audience, e-commerce and profits. The course will teach you how to diversity your paid marketing across multiple platforms and media, lowering your platform risk and increasing the sustainability of your business.